Mondelēz invests $5 million
Mondelēz has reportedly invested a further $5 million into its Global Technical Centre in Poland.
Mondelēz International”
Toblerone Ice Cream
Toblerone Ice Cream has been released in the UK, being sold exclusively in Tesco.
Cadbury partners with Cocoa Life sustainability programme
Mondelēz International will invest $400 million over ten years to 2022 extending its Cocoa Life programme to Cadbury products globally.
Mondelez acquires worldwide license for Cadbury biscuits
Cadbury biscuits license offers opportunities to accelerate global growth and innovation.
Hershey’s rejects takeover bid by Mondelez
Hershey’s board unanimously reject $US23 billion takeover offer by global snacks giant Mondelez International.
Mondelez International renews global strategic partnership with Facebook
Mobile messaging to impact consumer brand engagement even more than social media.
Mondelez International shifts marketing focus to branded content
“Make no mistake about it, this is the future of how brands and advertisers will connect with consumers and drive real growth.”