Monster Energy announces partnership with Thredbo
Monster Energy Australia has announced an iconic multi-year partnership with Australian Alpine Resort, Thredbo.
Monster Energy Australia has announced an iconic multi-year partnership with Australian Alpine Resort, Thredbo.
Energy drinks have consistently sat as the best-selling product in the non-alcoholic ready-to-drink category.
The launch of Superfuel comes as consumers are looking for new beverages with functional benefits.
Resilient beverage segment continues to deliver In successfully facing up to challenges such as rising health concerns and vigorous competition from hot coffee, energy drinks have already proved themselves to be both adaptable and resilient. While the runaway growth of a few years ago may have slowed slightly, the now mature segment has positioned itself …
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