A Missouri man has launched a lawsuit against The Hershey Company over “empty space” in his packet of confectionery. Robert Bratton purchased boxes of Reese’s Pieces and Whoppers at a store in Columbia for $1 each, claiming that he was persuaded to purchase the product based on the size of the box. The lawsuit was […]
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Joseph Alessi has been newly appointed as the National Merchandise Manager at New Sunrise, bringing to the role 15 years of retail experience. Mr Alessi first joined Mondelez (formerly Cadbury) in 2001 as a sales representative and has since worked his way within the industry as well known and respected. During his time in the
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The energy drink 28 Black has had a packaging redesign, with the defining black colour being featured on every can to maintain brand unity across the flavour range. In response to a large-scale poll, the can design resonated well with customers in Germany as it assisted in the distinction between flavours and the brand’s identity.
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OAK has announced it will release OAK Plus, a new sports recovery drink with 30 grams of natural dairy milk protein for muscle recovery. OAK has specifically formulated the drink, making it low in fat with reduced sugar and available in three flavours including chocolate, iced coffee, and vanilla. OAK Marketing Director Angela Burr said
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Nestlé has announced the launch of its Nescafé Gold Organic in Australia, a premium grade organic and Fairtrade coffee inspired by baristas. The high-quality coffee blend consists of Arabica coffee beans, grown and harvested in Peru by Fairtrade certified farmers. The coffee is ethically sourced and has been classified as certified organic by the National
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Cadbury has announced a new addition to its Marvellous Creations range with the Marvellous Creations Spider. The Spider is a combination of dairy milk chocolate and a fizzy ice-cream spider inspired centre. The chocolate block is a twist on the traditional Australian ice-cream spider drink that has been re-imagined to deliver a sweet creaminess like
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After the recent launch of Carman’s Bliss Balls in retail, the Carman’s team has introduced the product in a P&C specific 3-pack. The larger-sized balls are designed specifically for the impulse market and can easily sit alongside Carman’s range of muesli bars, nut bars, protein bars and oat slice. The new format demonstrates a definite
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German supermarket giant Aldi is continuing its push across Australia with the launch of a new ‘Good Different’ campaign nationwide.
Aldi launches new campaign Read More »
With the end of financial year looming (EOFY), small to medium enterprises (SMEs) are being urged to ensure they are across any changes that may occur in the new financial year beginning in July.
Workplace compliance essential for EOFY Read More »
Customers will be able to pay with a swipe of the hand, using new biometric POS technology at a new C-store launched by 7-Eleven in Korea.
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Frucor Beverages has announced its newest product as part of the Maximus range: Maximus Protein Milk. The protein milk offers a huge 40 grams of casein and whey protein in each serve, and as the campaign slogan says, it ‘Gives You More’. The Maximus brand launched in 2013 and was created in conjunction with Saltmine
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Field Sales & Merchandising industry icon Mr Bruno Maurel, Executive Chairman of Creative Activation Network, is delighted to announce that Superior Sales Force (SSF) is now part of the Creative Activation Group. This move will enable the future growth of SSF, built on years of history, know-how and frameworks established as the lead field sales
Superior Sales Force now more Creative Read More »
Coca-Cola Amatil has won 7-Eleven’s Supplier of the Year at a Melbourne ceremony. 7-Eleven Head of Marketing Julie Laycock said suppliers are integral to helping 7-Eleven realise its ambitions. “We set bold shared business goals to deliver growth, which has been achieved,” she said. “The commitment from Coca-Cola Amatil at all levels of our business
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