The Juice Brothers introduce Sparkling Fruit Drink

Simple? Delicious? That’s how we roll. The Juice Brothers is bringing the fizz – and the fun – to fridges this February with the launch of an all-new range of sparkling drinks.  In a fresh move for the category, The Juice Brothers Sparkling fruit drink pairs real Aussie fruit juice with sparkling water for a deliciously healthy alternative to soft drinks.

We keep it simple with no added sugar, no artificial flavours or colours and 30% real fruit juice (like apple, pear and orange that’s juiced in Leeton) – and adding some sparkle – and bottling the blends into stylish 275ml bottles that contain less than 50 calories each.

Each bottle of The Juice Brothers Sparkling packs a flavourful punch, combining the authentically Aussie flavours customers love about The Juice Brothers range of bottled juices with a sparkling new twist.

Available nationally, the range includes:

  • Tropical Fruits
  • Apple, Pear & Blueberry with a twist of Ginger
  • Orange (launching April 2019)
  • Apple & Raspberry with a hint of Lemon (launching April 2019)

As this is a product made with real fruit juice, you’ll see fruit juice settle at the bottom of the bottle. To fizz the drink to your fancy, just roll the bottle along a steady surface to release the bubbles and see your drink start to sparkle.

Darryn Wallace, Marketing & Innovation Director at Lion Dairy & Drinks, says the range is an exciting new way for Aussies to enjoy real fruit juice.

“We’re delighted to be continuing to work with Australian fruit growers to introduce exciting new products to the Australian market,” he said.

“Many consumers are moving away from sugary soft drinks and looking for healthier products, and this is a refreshingly new and healthy beverage they can enjoy.

“This product also opens up opportunities for Aussies to enjoy juice-based products within a new time of day, with juice moving away from being solely a morning staple, to become a delicious drink choice at any time of day.

“We’ve seen how much customers have loved The Juice Brothers range since it launched last May and we can’t wait to see the reaction to this innovative new drink range from the brand.”

The Juice Brothers 1.5L and 300ml bottled juice ranges have quickly become loved by Aussies since launching in 2018. This new range from the brand shares the same ethos and celebrates the Aussie fruit growers that provide the great quality fruit to create the products.

A staggered product launch will see Woolworths stores welcome Tropical Fruits and Apple, Pear, Blueberry with a twist of Ginger flavours from February.

In April, the full range will launch with the introduction of Apple & Raspberry with a hint of Lemon and Orange flavours and extended stockists including Coles, Caltex, independent stores and local supermarkets.

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