The magic is in the mix with Bhuja

Bhuja’s on-the-go range of better-for-you snacks has just hit the convenience channel, being ranged through bp and with more accounts on the horizon.

Bhuja is already a market leading brand within the grocery channel, with 31.9 per cent dollar growth in the latest quarter, according to National Sales Manager, Matthew Blake.

The range, which includes Bhuja Original Mix 50g, Bhuja Beer Mix 50g and Bhuja Ancient Grain Twists 40g, are a great grab and go size for car cup holders, and the single serve portions are a great impulse buy for shoppers.

“The brand is new to convenience in the new Bhuja on-the-go range with an opportunity to introduce convenience customers to a well-known and performing brand. Bhuja 50g Impulse are the perfect product for your customers coming in for a healthy energy boost,” says Blake.

But how does Bhuja set itself apart from other products in the better for you snack category? Blake says that “the magic is in the mix”.

“Bhuja is a much-loved Australian made and owned brand that believes a snack should spice things up,” he says.

“The magic is in the mix – the sweet, salty, and spicy notes hit your tastebuds all at once to give a unique and energising snack.”

Bhuja shoppers tend to be people who are health conscious and know their nutrition. Younger shoppers between 20 and 45 are the bullseye.

The RRP is $4 and the Bhuja range is available via Metcash/C-Store and The Distributors Group.

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