In an Australian first, Tip Top is launching 100 per cent recycled and recyclable cardboard bread tags.

The initiative will launch in South Australia and will remove 11 million plastic bread tags from waste streams by the end of 2021. Eventually they will eliminate more than 400 million plastic tags per year as they roll out nationally.

The transition to recyclable bread tags is the first of a series of packaging innovations under the company’s vision of, ‘Feeding Aussie families more sustainably’.

Graeme Cutler, Director of Sales and CSR Lead, Tip Top ANZ, said the goal is for all of Tip Top’s packaging to be 100 per cent recyclable, reusable or compostable by 2025.

“Developed and produced through rigorous testing, the new sustainable bread tags promise no compromise on freshness and taste. Customers can expect to be provided with the same Tip Top quality that millions of Australians enjoy freshly baked every day and have trusted since 1958,” he said.

Tip Top encourages consumers to recycle their cardboard bread tags in kerbside recycling bins by tucking the tag securely inside other paper or cardboard products, such as an envelope or paper bag, giving them the best chance of being recycled into a new product rather than being sent to landfill.

Cardboard bread tags can be found on all Tip Top fresh, sliced breads on South Australian shelves from today.

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