Twisties announces surprising collaboration with Donut King

Twisties has announced its latest limited edition flavour innovation, Twisties Donut King Cinnamon Donut, available from 7 August.

The collaboration with the Australian doughnut chain, Donut King, comes off the back of another surprising launch from Twisties – its Twisties Raspberry flavour, which was voted on by fans and hit shelves last month.

Melanie Saluni, Twisties Brand Manager said Twisties Donut King Cinnamon Donut is true to its name, offering rich cinnamon spice notes with a sweet undertone, inspired by the iconic Donut King hot cinnamon doughnut. 

“We wanted to shine a light on the fun that Twisties brings to the Australian chip aisle, so we thought what better way to do that than with a new flavour that is set to get heads turning. 

“The new Twisties Donut King Cinnamon Donut flavour is unlike any chip you’ve tried before, and we can’t wait for the feedback as consumers get their hands on this for the first time,” she said.

Raquel Hine, Marketing Manager, Donut King said it was an exciting surprise when Twisties came knocking with the idea for a collaboration. 

“We’re always looking for innovative ways to bring new flavour experiences to sweet treat lovers and couldn’t have thought of a better combination than two iconic Australian brands coming together to create a snack that will deliver just that.”

The new Twisties Donut King Cinnamon Donut will be available at Donut King, Woolworths, Coles, IGA, Ampol, bp, Coles Express (Viva) and selected independent retailers with RRP starting from $2.70 for an 80g bag.

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