Two New Zealand icons unite to launch Pic’s Peanut & Chocolate Butter

Pic’s Peanut Butter is bringing its Peanut & Chocolate Butter to Australia following its successful launch in New Zealand in January.

The Pic’s Peanut & Chocolate Butter is a collaboration between two iconic New Zealand brands, Pic’s and Whittaker’s. It contains a combination of Pic’s crunchy peanuts with Whittaker’s Creamy Milk & Dark Ghana Chocolate.

Founder and owner of Pic’s Peanut Butter, Pic Picot, has resisted adding anything but salt to his peanut butter for 13 years, but he said he couldn’t resist the opportunity to collaborate with Whittaker’s.

“Peanuts and chocolate have always gone well together, and the team have done a marvelous job of turning them into something I know lots of customers will find irresistible,” said Picot.

“We’re thrilled to be bringing this Pic’s Peanut & Chocolate Butter to Australians as it’s been going nuts in New Zealand since its launch in late January.”

The 290g jar will be available from all Coles from 19 April, Woolworths from the end of May and independent stores nationwide for RRP $9.00.

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