Violet Crumble

Violet Crumble takes flavoured milk to the next level

Two iconic South Australian producers, Robern Menz and Bickford’s, have joined forces once again to launch a new Violet Crumble flavoured milk.

The new Violet Crumble Caramel Milk allows customers to shatter two cravings at once by combining the flavours of legendary, golden honeycomb with a creamy caramel flavoured white choc, splattered with milk. 

Research commissioned by Violet Crumble revealed 70 per cent of Aussies feel that white caramelised chocolate is one of the most iconic flavours of the past decade, with one in three eager for a honeycomb and chocolate flavoured milk.

Phil Sims, CEO, Robern Menz, said the new Violet Crumble Caramel Milk delivers the best of both worlds.

“The frenzy we saw last year from our taste-bud shattering Violet Crumble Milk was overwhelming, so we knew our next milk drink needed to take the flavour combinations to another level.”

Made using 95 per cent Australian ingredients, the delicious Caramel Honeycomb flavoured milk comes in a 500mL 100 per cent RPET bottle, contains no preservatives, artificial sweeteners, colours or flavours and boasts a nine-month shelf-life.

Amelia Wright, Brand Manager at Bickford’s, says the new Violet Crumble Caramel Milk is a product that will become “legendary” with consumers.

“Having seen the success of brand collaborations firsthand with the launch of our Violet Crumble Chocolate Honeycomb Milk, we had no doubt that we wanted to continue to increase value to the consumer and enhance the brand experience by releasing Violet Crumble Caramel Honeycomb Milk.

“Our new Violet Crumble Caramel Milk is the refreshing flavoured milk Aussies didn’t know they needed, but after the year we’ve had, is tipped to be the milk they will want to get their hands on.”

Violet Crumble Caramel Milk will be available at Coles Express, Ampol and local independent supermarkets or online via Sippify, nationally from 25 October for RRP $4.50.

It is also available now in South Australia at OTR, The FruChocs Shops at Glynde, McLaren Vale and Hahndorf.

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