The survey asked respondents to rate how busy they felt their lives were compared to two years ago and, not surprisingly the majority (64%) said they had less time and life had become more complex.
But what do they see as the solution? Half of those (51%) said they’re willing to turn to technology to simplify their lives and Nielsen report the top tech trend they’re seeking out is A/VR.
In a summary of the findings, Neilsen’s Global Connect chief product and technology officer John Tavolieri said the technology had the power to transform brand engagement and recreate the shopping experience, i.e. by giving consumers the option to virtually try products from their device.
In-store, it could see us in-store guidance via apps to aid our shopping experience – including via personalised recommendations.
AI will open up many doors for consumer data, helping businesses to predict and capitalise on consumer behaviour and offer tailored experiences.
Though Mr Tavolieri conceeds infrastructure, cost, speed and legislation constraints and the ability to sift through large volumes of data present challenges to businesses adopting the technology in the short term.