Viva Energy have extended their Shell Brand License by ten years.
The agreement will see Viva EnergyAustralia (VEA) operate on similar commercial terms to their existing license across Shell branded retail automotive fuels in Australia until December 31, 2029.
Viva Energy CEO Scott Wyatt said it continues the company’s ‘long history’ of custodianship of the Shell brand.
“We are excited and proud to continue that history. The Shell brand is one of the world’s most recognisable brands, and we continue to see its strong value in Australia,” he said.
VEA supply close to a quarter of Australia’s liquid fuel and exclusively supplies high quality Shell fuels and lubricants across more than 1,200 service stations around Australia.