With carbonated soft drinks continuously under the microscope, one carbonated beverage which has kept itself away from scrutiny is Sparkling Flavoured Mineral Water. The main reason for this is due to its key ingredient – mineral water. Being a natural ingredient with the goodness of essential minerals, sparkling flavoured mineral waters are seen as a healthier alternative to soft drinks. Since the 1980’s when sparkling flavoured mineral water first hit the market, it has become a permanent fixture on Australian beverage shelves and fridges ever since.
One of the original trailblazers in this space is Waterfords. Launched almost 40 years ago, Waterfords has become synonymous with quality and sophistication. Originally launched as a sugar-based range, it wasn’t until it was launched as Australia’s first “Diet” or low-joule flavoured sparkling mineral water range that it made its indelible mark on the category. Even before the explosion of better-for-you beverages, Waterfords has always been well ahead of its time!
In 2020, the brand was revitalised with the launch of Waterfords Lite & Fruity. Still a low-joule range, Lite & Fruity delivers a fruitier taste profile along with unique flavours such as Tahitian Lime, Blackcurrant and Lemon Lime Bitters. Available in 250mL cans, 475mL PET and 1L PET, Waterfords Lite & Fruity meets the demands of today’s discerning beverage consumer.
To stock Waterfords or to find out more information, call Tru Blu Beverages on (02) 9912 6700.