Youfoodz has released six new high-protein, high-performance snacks including bars, cookies, and bites.
The new products formulated under the Youfoodz Fuel’d brand will be available from service stations and convenience stores including Ampol, BP, IGA, and Woolworths.
Peter Hardy, Head of Retail at Youfoodz, said with well-being on the rise, they saw strong potential and a natural extension for them to leverage the attributes of Fuel’d and extend the brand into an adjacent product category.
“We’re also mindful that eating patterns have changed significantly in recent times, as consumers search for healthy and convenient solutions that fit into their busy schedules. So, we saw a real opportunity to evolve our everyday snack range to deliver high-protein benefits that boost performance.”
Daniel Ricciardo, Formula One race car champion and Youfoodz brand ambassador, said he is genuinely excited to see Youfoodz expanding their range of Fuel’d meals and launching a delicious collection of high-protein snacks.
“As an athlete, I know how hard it is to find meals and snacks that not only are tasty, but also nutritious.
“That’s what Youfoodz does so well. With Fuel’d, I know I’m getting a balanced meal or snack that tastes great and is packed with a generous amount of protein to keep my energy levels optimal.”
The grab-and-go cookies, bars, and bites are available in a range of new flavours including Fuel’d Vanilla Berry Crunch High Protein Cookie, Fuel’d Chewy Caramel High Protein Bite, Fuel’d Choc Peanut High Protein Bar, and more.
The protein enhanced snacks have been developed by blending the most popular flavours of Youfoodz’ current assortment of guilt-free treats – peanut, chocolate, and caramel – and combining the power of whey protein to help sustain energy levels, support muscle development and maximise recovery.