Yummia bolsters positioning in yoghurt category

Yummia founder and owner, Mia McCarthy

Yummia has unveiled its newly improved product recipe for its range of yoghurts, just in time for its move into the dairy section of Woolworths stores nationally.

“The Yummia Yoghurt recipe has been slightly enhanced to ensure each tub is packed full with as much delicious goodness as possible,” founder and owner of Yummia, Mia McCarthy, said.

“Our move into the dairy section from [grab-and-go] in Woolworths will bolster the brand and secure its place as a leading product in the yoghurt category.”

Using thick strained premium Australian yoghurt, Yummia Yoghurts are a natural source of calcium and protein, with each 150g tub containing 10g of protein.

The yoghurts are available in two flavours, Strawberry & Beetroot and Apple & Carrot for RRP$3.00.

Yummia originally started as a Bircher Muesli range and was the first company to create ready-made bircher muesli in Australia in an FMCG capacity.

Yummia Yoghurt is available in the dairy section of Woolworths Australia wide and leading independent supermarkets.

Sign up to C&I’s free bi-weekly newsletter here to receive the latest industry news every Tuesday and Thursday. Follow C&I on Facebook, Twitter and Linkedin 

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top