Almond Breeze reveal new packaging

Almond Breeze Barista Blend, Australian baristas almond milk brand of choice, has revealed its sleek new packaging design after asking Australia which new designs got them frothing the most. Over 3,000 Australian baristas, coffee drinkers, roasters, café owners and coffee connoisseurs spoke and Almond Breeze Barista Blend listened.

And, the winner is…

Almond Breeze Barista Blend’s new packaging reveals its darker side as it sets to retain its position as Australia’s almond milk of choice. The dark blue sleeker looking Almond Breeze Barista Blend aims to complement Australian café culture with its minimalistic design and simple clean aesthetic. After all, that’s what got Australian baristas frothing the most.

Almond Breeze Barista Blend was specifically developed in partnership with baristas for baristas and now it is proud to be styled by baristas too. Staying true to the brand’s claim, the new Barista Blend concepts were created with the help of baristas across Australia for the past nine months.  The final new look now complements the same winning Barista Blend formula.

In appreciation for their help, Almond Breeze Barista Blend has created the Barista Benchmark series featuring leading baristas on the side of its new packs.

Almond Breeze Australia and New Zealand country manager  Mike McNulty said: “Baristas were involved in the delivery of Barista Blend and our aim was to continue their involvement by always listening to their expectations to satisfy the evolving needs of the public. In today’s day and age, the way your brand looks is just as important as the taste and we’re all frothing over our new look”.

The  #VoteBaristaBlend campaign was launched at the Melbourne International Coffee Expo and called upon coffee connoisseurs to #VoteBaristaBlend and decide which design they thought was the most brew-tiful out of the four possible options. To celebrate Barista Blend’s new look and give back to Australia’s coffee community, it gave baristas, roasters and café owners the chance to win $10,000 for them and $10,000 for a café of their choice to spend on a new look for themselves.

A huge congratulations to the winner of the #VoteBaristaBlend competition, Natalie Batchelor. Batchelor’s chosen café is Tarts Café in Perth. John Vallini, owner of Tarts Café exclaimed:

“We’re all totally stoked. This is a real honour for Tarts Café and it’s amazing to hear we have people who enjoy our coffee enough to think of us in competitions like this – thank you Natalie. We’re huge Barista Blend fans and it’s exciting that we were all consulted on such a big decision for the brand. We’re looking forward to the opportunity to spend some dollars on updating our new look.”

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