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Australian shopper and retail marketing survey to take place

Originally published on The Shout, written by Andy Young. POPAI ANZ, the global association for marketing at retail, and shopper research firm, GfK, are planning to conduct the first Australian shopper and retail marketing and category management industry study for three years. The study, which will be conducted from June to August, aims to benchmark

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Nestlé’s new barista-inspired coffee

Nestlé has announced the launch of its Nescafé Gold Organic in Australia, a premium grade organic and Fairtrade coffee inspired by baristas. The high-quality coffee blend consists of Arabica coffee beans, grown and harvested in Peru by Fairtrade certified farmers. The coffee is ethically sourced and has been classified as certified organic by the National

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Cadbury’s marvellous new flavours

Cadbury has announced a new addition to its Marvellous Creations range with the Marvellous Creations Spider. The Spider is a combination of dairy milk chocolate and a fizzy ice-cream spider inspired centre. The chocolate block is a twist on the traditional Australian ice-cream spider drink that has been re-imagined to deliver a sweet creaminess like

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