POPAI – The Global for Marketing at Retail, Australia & New Zealand – honoured the industry’s ‘best of the best’ at the 2015 POPAI Marketing at Retail Awards, which were announced on Tuesday 8 September at Doltone House, Sydney. Active Display Group, The Creative Shop, Gush Creative and id8 took out four of the major awards, in an evening that celebrated excellence and innovation in a rapidly changing retail environment.
POPAI’s General Manager Lee McClymont says award entries in 2015 were the most diverse and innovative in the 15-year history of the awards. “The retail environment is changing at breakneck speed, with the integration of new technologies and shoppers that are more sophisticated than ever. The industry is getting even more creative as a result,” Ms McClymont says. “The breadth, scope and sheer ingenuity of the entries this year show that Australia remains a major player in the marketing at retail industry worldwide. It’s very exciting.”
Details about all of the awards, and their winners, can be found here.