Product sampling program Stock Box have devised a brilliant way to target 3,000 Millennial and Gen Z students – by delivering goods directly to university students.
The program will provide eight spots per box for products, which will be provided to Deakin University who renew their membership with the students association (DUSA) in early 2020.
The Australian Association of Convenience Stores have described the offer as being ‘highly targeted’ towards uni and international students and said it would be especially suited to better-for-you, personal care and impulse products.
The physical boxes will be supported with on campus advertising and social media engagement.
Stock Box MD and founder Craig Matthews told the AACS it’s a great opportunity for brands.
“This is the next step in our strategy to become the go-to sampling program, for products and brands looking to drive trail, gain attention and significantly increase their reach, within the B2B and B2B2C sectors” Mr Matthews said.