The campaign launches this week and highlights the real fruit used in Yoplait yoghurt.
The promotion aims to bring more value to the yoghurt aisle in retail stores.
The cyber attack on Lion Dairy & Drinks (LD&D) has prompted warnings other FMCG businesses could be at risk. The industry giant, who manufactures brands such as Dairy Farmers, Pura, Vitasoy and Yoplait through LD&D has said it was hit by a “major incident” on Monday which forced the company to disable its IT systems.
Yoplait has emerged as the number one yoghurt brand, according to data from IRI Scan weekly. The IRI shopper panel data for the week ending May 10 showed that in the first quarter of the year, 20.8% of households – roughly 2 million households, choose Yoplait for their yoghurt fix. Yoplait were also found to
The ACCC has given the green light for Chinese company Mengniu Dairy to take over Lion Dairy and Drinks. The consumer watchdog announced this morning it would not oppose the acquisition, which would include LD&D’s Australian raw milk processing facilities in Chelsea and Morwell, Victoria. A spokesperson for Lion told C&I they welcomed the decision.