Bega launches scientifically backed sports milk
Bega has launched its first scientifically backed sports milk after research proved that flavoured milk can optimise exercise recovery.
Bega launches scientifically backed sports milk Read More »
Bega has launched its first scientifically backed sports milk after research proved that flavoured milk can optimise exercise recovery.
Bega launches scientifically backed sports milk Read More »
Dairy Farmers Classic has launched a range of limited-edition flavoured milks, headlined by Dairy Farmers Classic Ruby Chocolate.
Dairy Farmers unveils limited-edition flavoured milk range Read More »
Farmers Union Iced Coffee (FUIC) has launched its first lactose free variety exclusively in South Australia.
Farmers Union Iced Coffee launches lactose free variety Read More »
It’s been a rollercoaster ride for beverages over the past 12 months with Covid restrictions severely impacting mobility and footfall into the P&C channel.
Support a return to normality with milk-based beverages Read More »
Taking the morning pick-me-up to new heights of nutty deliciousness, an iconic breakfast spread has been given a Dare Iced Coffee makeover. Australia’s iced coffee lovers can now make their early starts a little easier by combining their daily caffeine kick with their favourite morning spread, with the new limited edition Dare Peanut Butter Latte.
It’s nut what you expected! Read More »
US food giant Kraft Heinz are taking their battle with Bega over the use of the yellow trade dress for peanut butter jars to the High Court. The stoush began in 2017 when Bega acquired Mondelez Australia, then a subsidiary of Kraft, obtaining the peanut butter business and assets in the sale. However, Kraft continued
Bega vs Kraft peanut butter battle headed to High Court Read More »
Bega has won a legal battle against Kraft, winning them the right to use yellow lids on its peanut butter jars. The Federal Court ruled the trademark yellow lids belong to Bega and that the company has the exclusive rights to use the lid as well as red and blue labels. The fight came from
Bega beats Kraft in legal battle Read More »
Dedicated to creating Australia’s favourite Peanut Butter, Bega is excited to officially launch Bega Simply Nuts – a delicious and 100% Aussie made natural peanut butter with peanuts from the sun-ripened crops of Queensland. Since acquiring the Original Peanut Butter recipe in 2017, Bega has worked with Aussie farmers to grow and harvest only the
Dedicated to creating Australia’s favourite Peanut Butter, Bega is excited to officially launch its very first and innovative Bega Peanut Butter product, Bega Dark Roast Peanut Butter – a new and robust variant that is expected to satisfy thanks to its highly roasted flavour.
Bega launches Dark Roast peanut butter Read More »
The recent relaunch of two flavours of Smith’s potato chips will be supported by a disruptive marketing campaign.
Smiths makes cross-branded potato chips comeback Read More »
American brand Kraft and Australian brand Bega have had a clash in court.
American Kraft vs. Australian Bega Read More »