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Mondelēz’s stake in nutrition

Mondelēz International, the parent company of Cadbury, has announced the acquisition of the majority stake in Perfect Snacks. Perfect Snacks is a nutrition bar business that offers organic, non-GMO, nut-butter based protein bars and bites. The US company is responsible for the Perfect Bar, Perfect Kids Refrigerated Snack Bars and Perfect Bites Refrigerated Protein Snacks.

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Why in 2019 shelf space dominance won’t matter in Australia

This post originally appeared on RetailBiz.com.au. Filling up scores of shelf space will no longer be the key driver of a brand’s success, writes Dan Williams. For decades, the global Fast Moving Consumer Goods (FMCG) industry had enjoyed undisturbed success, having created the world’s leading consumer brands and generated impressive returns to shareholders. But the

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Oreo introduces personalisation technology

In a world first, Oreo has launched ‘Oreo Yo’Self’- a campaign designed to enable Australian consumers to use innovative personalisation technology to put their faces into Oreos. On Tuesday 4th June, the world’s most loved cookie brand will offer consumers the chance to create an avatar of themselves, watch it printed LIVE on a super-sized

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Caltex

Woolworths completes buy-back worth $1.7bn

Woolworths has completed a successful buy-back worth $1.7 billion following the sale of its petrol business. Woolworths Group chairman Gordon Cairns said: “We are pleased with the outcome and the strong level of investor interest. Completion of the off-market buy-back fulfills the Board’s commitment to return the proceeds from the Woolworths Petrol sale to shareholders”.

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Coca-Cola goes back to corner store

Coca-Cola Amatil (CCA) are pulling up their declining sales by engaging in person-to-person sales techniques. According to the Sydney Morning Herald (SMH), CCA will “flood corner stores and cafes…with salespeople” to halt a decline in sales across the Sydney CBD. The SMH said consumers are turning to healthier brands, resulting in the decline in sales.

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Sodastream ‘says goodbye’ in new campaign

SodaStream International LTD. today unveiled its newest video campaign “Say Goodbye” featuring Game Of Thrones actors Thor Bjornsson AKA “The Mountain”, Hannah Waddingham AKA “Septa” and Kristian Nairn AKA “Hodor”. In the video, the actors struggle with single-use plastic bottles in everyday situations realizing they should say goodbye to them.  This campaign once again emphasizes

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